Create the
next opportunity.
Connect audience insights, positioning and campaign strategy to build interest and turn that interest into qualified demand. Align the journey from first touch to conversion.
Duband & Co / Performance marketing
Create demand.
Drive performance.
Demand generation, media buying, performance marketing consulting and social media management. Operator-led expertise that connects your strategy to execution.
Explore our services ↓
+The growth mechanism
Scroll to reveal the assembly.
Scroll to reveal the assembly.
MetaSocial
GoogleSearch & video
TikTokShort-form video
XSocial
ChatGPTConversational discovery
RedditCommunities
NewsBreakNews & local audiences
TaboolaNative discovery
LinkedInProfessional audiences
Microsoft AdsSearch & audience ads
Platform selection follows your objectives, audience and account eligibility.
Create the demand.
Connect the whole system.
We bring demand generation strategy, performance marketing expertise, media buying and social media management together around your growth goals. Neonstudio.ai handles the brand and web foundation, from your logo to your website and its ongoing care.
Explore the expertise ↘Build demand.
Make every move count.
Hands-on marketing execution and experienced strategic guidance. Bring us in to lead a discipline or connect the work across your growth program.
Create the
Put your spend
to work.
Paid media planning, buying and optimization across your selected platforms. AI-generated static and video ads, advertorials and VSL pages are included in the management fee.
Explore media buying pricing ↗Expertise for
your next decision.
Operator-led guidance on acquisition strategy, channel mix, creative testing and measurement. Identify the gaps, sharpen your priorities and give your team a clear plan to move forward.
Build a presence
with purpose.
Social strategy, content planning, publishing and community management that keep your brand active and consistent. Connect your organic presence to your broader marketing goals.
01 / Plan→02 / Launch→03 / Measure→04 / Refine
Connection creates momentum.
Bring every move
into alignment.
Media strategy, ad creative, intermediary pages and buying decisions work against the same campaign objective.
StrategyDefine the opportunity↘
CreativeEarn the response↘
PagesAdvertorials and VSLs↘
MediaPut the plan in motion↘
Measurable growth.
The buying.
And what makes it work.
Media management, AI-generated ad creative and intermediary pages are included in your management fee.
Business objectiveClarity.Audience · Positioning · Economics
Decide what matters.
01Audience strategy, channel selection and budget allocation shaped around your campaign objective. A plan for what to test, where to invest and how to evaluate the response.
Make it
matter.
matter.
Earn the attention.
02AI-generated static and video ads are included. We develop campaign creative and test variations so media decisions and creative decisions inform each other.
01 audience.match();02 advertorial.build();03 vsl.present();04 response.measure();
Build the next step.
03Advertorials and video sales letter (VSL) intermediary pages are included in media management. Brand and logo development, funnel and web development, hosting and ongoing content management are handled by Neonstudio.ai ↗.
SearchPaid socialProgrammatic
Onemeasurement
plan.
Make the response count.
04Campaign management and optimization across your selected platforms. We can run through our ad accounts or yours, with clients responsible for media funding and account cash flow.
Every layer has a purpose.
Considered.
Connected.
Crafted to perform.
A clear
point of view.
Audiences. Channels. Budget allocation.
01A distinctive
expression.
AI-generated statics. Video. Variations.
02A precise
execution.
Advertorials. VSLs. Offer alignment.
03A connected
response.
Distribution. Measurement. Learning.
04More scale.
A lower marginal fee.
Progressive pricing. Each rate applies only to the spend within that tier, so there is no sudden jump when you cross a threshold.
First $20,000of monthly spend20%
$20,001–$100,000the next $80,000 of monthly spend15%
Above $100,000of monthly spend10%
The fee is calculated cumulatively across tiers. Advertising spend is separate from the management fee.
Monthly management fee$16,00016% effective rate
First $20,000 × 20%$4,000
Next $80,000 × 15%$12,000
Above $100,000 × 10%$0
Media spend + management fee$116,000
Included in the management fee
01Media buying and campaign management
02AI-generated static and video ad creative
03Intermediary advertorial and VSL pages
Demand generation engagements, performance marketing consulting and social media management are scoped separately. Brand and logo development, funnel and web development, hosting and ongoing content management are handled by Neonstudio.ai ↗, outside the media management fee.
Ours or yours.
We can run campaigns through our agency ad accounts or your own ad accounts.
You fund the spend.
Clients cover advertising spend and are responsible for maintaining the cash flow needed in their ad account.
Bi-monthly. Net 7.
Standard invoicing is bi-monthly, with payment due within 7 days of each invoice.
Built on experience.
Accountable to results.
James Duband founded Lead Genesis in 2011. That operating experience informs our demand generation, performance marketing consulting and hands-on campaign management at Duband & Co.
$55.6M
Lead Genesis revenue
2020 through 20253×
Inc. 5000 appearances
Lead Genesis2011
Lead Genesis founded
By James Duband
James Duband
Founder & principal, Duband & Co
Entrepreneurial judgment.
Hands-on operating experience.
Bring your next growth challenge.
Let’s build your
next stage.↗
Tell us your goals, audience and where you need support.
Strategy, media buying or social management: let’s find the right starting point.